Wednesday, February 23, 2011


Recent decision of Mr Sitaram Jindal to do something for the society to spend more than 4.5 crores rupees every year to encourage people or institutions working for the welfare of the society at different levels is a welcome sign in the field of CSR.

Mr Jindal also suggested companies to earmark at least 25 % of their profit for CSR activities. It is to be seen as how many follow the steps and advice of Mr. Jindal in real CSR works. CSR practices have become more of a cosmetic and publicity stunt for majority of the companies with few exceptions. Even there are people like Mr. Swaminathan S. Anklesaria Aiyar who advocates de-linking of CSR with philanthropy.

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It is quite surprising to observe that real initiatives in the field of CSR or Charity in simple term by businessmen are decreasing over a period while the number of Billionaires and Millionaires is increasing at a remarkable rate. The facts and figures say that at present there are 1.26 Lakhs people in India having more than Rs. 4.5 Crores as net worth while the number of Richest or Billionaires ( Equal or more than Rs. 4500 Crores ) is 69.If at least a quarter of above numbers follow the advice and action of Mr. Jindal ,lot of improvement at various fields requiring attention and action can be witnessed.


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